Marketer / growth
"Stand up a promo LP from our service page with this headline and UTM."
→ Landing draft + preview. Forms and conversion fields stay structured.
Agency website platform
Ship site changes in minutes — not freelance tickets.
Pressly gives agencies and marketing teams a structured CMS, a fast Astro public site, and role-based AI so edits are fast, stay inside the design system, and remain fully reviewable.
- Structured sections, not page-builder soup
- Islands: interactive only where visitors need it
- Marketers draft · designers structure · admins publish
Draft queue · liveTODAY · 4
MARKETERDRAFT
Promo LP — service page + UTM
EDITORDRAFT ×11
Location hours → Sat 9–1
DESIGNERDRAFT
Services grid under hero
ADMINPUBLISHED
3 reviewed pages published
Every action attributed to a person — not a shared bot account.
Platform
Content your team can own. Design that stays put.
Editors work in approved sections and fields. The live site is built for performance and consistency — not for every plugin and page-builder experiment.
- Update copy or images
- Structured fields on the page
- Campaign / landing pages
- Clone approved layouts; change the words
- Blog
- Writer-first editor + blocks when needed
- Forms & leads
- In the CMS — not a fragile plugin stack
- SEO
- Dedicated fields per page
- Multi-location
- Shared structure, local content
- Brand safety
- New section types built once; then reused
This is cleaner control — not less control.
Speed
Built to be fast where visitors feel it.
Content lives in the CMS. The public site is a separate Astro front end — mostly static, with islands of interactivity for forms and rich UI. Admin weight and plugin sprawl don't ride along on every page load.
Public page · rendered by Astro~static
static · header
static HTML / CSS · hero + copy
form islandhydrate
static · content
map / carousel islandhydrate
statichydrated islandPayload edits · Astro renders
01
Headless by design
Payload for content. Astro for the public site. Edit and render don't fight each other.
02
Islands, not a bundle for everything
Interactive pieces hydrate only where needed — the rest stays light.
03
Performance as a product choice
Fewer plugin scripts; design system in code.
“Visitors feel speed. Teams feel fewer ‘why is the site slow again?’ tickets.”
We’ll show Core Web Vitals on a live site in the demo — no fake numbers on this page.
AI for your team
AI that works like your org chart — not a shared super-admin.
Connect Claude or any MCP client to Pressly. Permissions follow the person. Edits land as drafts. Humans review. Admins publish on purpose. Every change is attributed — so “who did this?” is answered in version history, not Slack archaeology.
Fast
Draft routine edits from a promptBulk-friendly inventory & SEO gapsLess timezone ping-pong
Reliable
Only approved fields & sectionsNo free-form page-builder HTMLWrite caps on non-admin roles
Auditable
Personal connector = that user's identityVersion history & previewsPublish is never a silent side effect
Permission ladder
Roles nest. Each one includes everything above it.
AI tools match Payload roles. Unknown roles fail closed to Viewer.
Agency and client seats use the same ladder — scoped per site.
- VIEWERread · screenshots · stats
- EDITOR+ draft copy · SEO · translate
- DESIGNER+ structure · LPs · sections · nav
- ADMIN+ publish reviewed batches
Editor / content
"Update Saturday hours on all location pages to 9–1."
→ Drafts only. Preview links. Nothing live until someone publishes.
Designer / agency dev
"Insert the approved services grid under the hero."
→ Structure as drafts. Design system in Git; content in CMS.
Client admin
"Publish these three reviewed pages."
→ Explicit paths, confirm, batch limits. Attribution in history — not a shared bot.
SEO / opsInventory missing meta; draft SEO fields; glossary-aware translation.
Agency leadSame platform across sites; role-scoped access; fewer micro-tickets.
ViewerScreenshots, form stats, content search — read-only, no writes.
AI follows Payload roles. Personal connectors only — never share a URL. Service / pipeline accounts stay draft-only.
How it works
From idea to live — without the freestyle mess.
01Edit
In Payload fields, or ask AI in your role.
02Preview
Draft stays off the public site; screenshot or gated preview.
03Publish
Human admin — UI or a confirmed admin AI call.
Typical WP stackPressly
Theme + page builder + plugins
Structured CMS + fast Astro sites
Update roulette
Controlled integrations
Freelancers for micro-edits
Editors + role-based AI drafts
Inconsistent layouts
Approved sections / components
Who it’s for
Built for teams who outgrew plugin-heavy sites.
Agencies running multiple client sitesMulti-location / lead-gen / SEO-heavy pagesMarketing teams tired of waiting on freelancersOrgs that want AI help with review, roles, and audit trails
Not a fit
Simple brochure sites that are happy on WordPressOne-click "export and forget" migrationsTeams that want AI with no human publish step
FAQ
Can marketing update pages without a developer?
Yes — inside approved sections, blogs, media, SEO, and navigation (per role).
What if we need a brand-new layout?
The team adds a section type once; then editors reuse it.
Will AI publish without us noticing?
No. Drafts by default; publish is admin and deliberate.
Who "is" the AI?
The person whose connector it is — same permissions and attribution.
Is this less control than WordPress?
Cleaner control: full content control; design system protected.
How do we get off WordPress?
Structured onboarding when needed; demo the operating model first.
What about SEO during a move?
Redirects, SEO fields, preview QA — process-managed.
Next step
See your team’s roles on a real site.
We’ll run marketer → editor → designer → admin live: prompt, draft, preview, publish — with history visible. No shared bot account. No silent go-live.
Open CMS admin (existing users) →